Welcome to Aurice London
Early Black Friday Sale of the Week
I’m Olivia Aurice, and I started this little store ten years ago with one goal — to support my daughter, Harper Aurice.
Back then, it was just the two of us. I packed orders at the kitchen table, hoping each day would be enough to keep us going. Some nights were tough — but every order you placed helped me provide for Harper and slowly build something I never thought possible.
Today, Aurice London celebrates 10 years.
And to say thank you, we’re doing something we’ve never done before:
✨ An Early Black Friday Sale of the Week
✨ Up to 80% off — for the first and last time ever
This milestone belongs to you as much as it does to us.
Thank you for being part of our journey, our growth, and our story.
With love,
Aurice London
With a heart for the coast
Guided by their love for the coast and a passion for effortless, comfortable style, mother Olivia founded Aurice London in 2015. Here, you are invited to express your style, feel at ease in every piece, and live the beauty of coastal life every day.
With love,
Aurice London